Shunning is a technique that the Watchtower uses not only to control their current members, but their former members as well. The Watchtower uses very effective methods of teaching their followers that former members (also called apostates, especially if the former member has joined a Christian church) are persons to be avoided and feared. When a Jehovah’s Witness is disfellowshipped, disassociated, or just walks away from the organization, he or she will be shunned. Family and friends are not only encouraged to shun the former member, but they are required to take steps to no speak to the former member and not even say hello to the person. The Watchtower teaches their members to practice rudeness to their former members. As someone who has experienced shunning very recently, here are some examples from my own family: While visiting a non-JW cousin in the hospital, the older brother of the non JW took it upon himself to turn his head the other way if I were nearby. If I said, “hello”, he just ignored me as though he did not hear me.